Avatar LabThe Problem
Generating an AI character is easy.
Keeping them consistent isn't.
Identity Drift
Small changes build up until your AI KOL doesn't look like the same person.
Expensive Rework
Review after rendering means every rejected frame is already paid for.
Disconnected Production
Character, workflow and approvals scattered across tools instead of connected.
The Solution
More than an AI generator.
A production system for AI KOLs.
Most tools generate an asset, but Avatar Lab manages the character behind it, so you build it once and produce from it, campaign after campaign.
Build your AI KOL
Identity, references, traits. Established once.
Turn briefs into content
Brief in. Structured shot sequence out.
Stay consistent as you grow
New campaigns and formats, checked against the original.
How It Works
From brief to campaign-ready content.
Start with your character and your brief. Avatar Lab structures the rest.
Load your character
Identity, references and traits, loaded in.
Build the creative plan
Your brief becomes a shot sequence: camera, lighting, movement, wardrobe.
Review & approve
Reviewed before rendering. One named approver sees the plan, sends it back if it's off, and approves what moves forward — logged to the record.
Render & verify
Generated, checked against identity, and recorded.
A record behind every run and every asset delivered.
Spend tracked stage by stage, not lost across subscriptions.
Records scoped to your organisation, and no one else's.
One character. One controlled workflow. Every new campaign.
Who It's For
Make AI characters part of your content strategy, not another experiment.
The production layer for AI characters, past one-off content.
Build a digital spokesperson your audience can recognise.
One recurring character, consistent across campaigns and formats.
Scale AI production without rebuilding the workflow every time.
Multiple client briefs, one organised production system.
Turn digital likeness into a managed asset.
A production record for every rights-managed use.
Ready to Build?
Your AI KOL shouldn't start from zero every campaign.
Build a consistent digital character. A production workflow that scales with it.
For brands, agencies and creator businesses.